Business journalists may also be able to glean some value by examining the partnership. The above press release is an excellent example of a product launch announcement that would cater to consumer-centric media. Is this the same kind of story the journalist covers regularly? Would the journalist’s readers gain any benefit from knowing this information?Ĭommon press release topics include new product launches, mergers and acquisitions, product updates, events, grand openings, new partnerships, rebranding, executive promotions/hirings, industry awards, and more. The first step is to acknowledge and evaluate whether the press release’s topic or angle is relevant to the target media.

Tip 3: Insert key information in the first paragraphīasics of writing press releases Tip 1: Evaluate the topic.

It’s important to note that journalists vastly prefer releases that are relevant to their audiences.īusiness journalists, for example, would look for corporate merger announcements, while consumer-centric media prioritize stories about the latest product launches.īelow, we’ll share a few tips for beginner PR practitioners who want to write a strong press release on their own. PR professionals will publish releases on their websites and send them out to journalists in an effort to land earned media coverage. One of the main tools of public relations is a press release - an official, written announcement from an organization to the public. Every company needs to maintain its image and reputation through a consistent series of public relations efforts.

Sample book launch press release